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"Over the years I have been exposed to the most innovative designs and merchandising techniques from visiting the various trade shows. I have seen some amazing ideas, but you always have to assess their practicality and workability in your own store environment. From the start of the project I knew the image I wanted this store to portray. I wanted a spacious, smart, superstore, with cream porcelain tiles, deep pile carpets and a fresh bright ambience which exudes classical luxury. I feel we have achieved this." Gerard Fitzgerald
Gerard Anthony was first established in June 1987 in Carrick-on-Shannon, Co. Leitrim. Since autumn 2007, this menswear superstore is located in The Mulvey Centre, just outside the town by the N4. It has an area of 6,400 sq ft and it holds up to 1,500 parking spaces.
A second generation retailer, Gerard Fitzgerald acquired his entrepreneurial knowledge from working in the family business - a ladies wear and shoe shop -, in Drumshanbo, Co. Leitrim. Later, he felt there was a need for a store which would specialise in casual menswear only and he opened his first shop in the extension of his parent's store. In the early 1980s, the other option for Fitzgerald was immigration (like most of the young people at the time). After four years of business, he relocated his store to Carrick on Shannon and has never looked back since. After a few attempts to increase the store size and maximise the stock, Gerard ultimately ran out of space and could not develop the business any further. Gerard Anthony Superstore opened in November 2007 after a huge amount of thought and effort put into its innovative design and general feel. Spacious and full of light, the store is displayed in two levels and three distinct areas - urban, classic and formal. While primarily catering for the younger customer in the early days and as that customer aged so too did the product style range. Gerard didn't take all the credit for the appearance and the design of his new store and is at lengths to point out that there were three of them involved in the decision making including Brenda and Shane, who have been working with him for years. Gerard Anthony superstore is testament to the hard work, dedication and good business know how displayed by Fitzgerald and his team over two decades in the business. INVEST IN YOURSELF! Visit us! |
